Sports marketing strategy,
backed by data

Digital strategy and execution for sports rights-holders and brands who want to grow their audience, not just their follower count.

Let's talk

Your data is there, your strategy needs to catch up.

Most sports organizations have the numbers. Few have the time or expertise to act on them.

The process

Audit Your Current Position

We look at what your data is actually telling you, audience behaviour, content performance, channel efficiency, and find the gaps.

Build the Strategy

You get a clear digital marketing plan tied to real metrics, no gut feeling, no generic advice built for a different sport or market.

Execute and Iterate

Strategy without execution is a document. I stay in to support production, content, and community, and adjust as the numbers move.

What you’re getting

Data that sparks action

When strategy is backed by data, you stop debating and start moving.

Strategy tailored for your audience

A plan shaped by your reality, your market, your sport, your goals. Not a template.

Execution without the overhead

Senior expertise without a full-time hire, available when you need it, gone when you don't.

International perspective

Experience across 40+ sports organizations in multiple markets means you get context, not guesswork.

What they said

Ability to solve problems are second to none

“Yvan approaches every project with an incredible level of care and attention to detail. His dedication and ability to solve problems with ease are truly second to none. I'm already looking forward to working together again very soon.“

Gildas Messan Awuye
Messan Inc.
Project with Nike Football and Premium Soccer
(2026)

Delivered high-quality results consistently

“I had the pleasure of working with him as part of my team, and I can confidently say he is one of the most reliable and capable professionals I've worked with. I would wholeheartedly recommend him to any organization looking for someone who is highly skilled, dependable, and a pleasure to work with. Any team would be fortunate to have him.“

Emmanuel Barilley
Head of Data & Insights
Work for Samba Digital and their clients
(2024 - 2026)

Flexible in the face of unforeseen circumstances

“Yvan and his team remained communicative and organized throughout the process, while also demonstrating flexibility in the face of unforeseen circumstances and requests from various stakeholders. Ultimately, the delivered work was high-quality and satisfied everyone. We couldn't have dreamed of a better experience!“

Kuba Kryzostaniak
Brand Director
hummel North America
Project for NSL launch - Home and Away Kits
(2024-25)

Exceptional communicator

“I loved working with Yvan. He communicates exceptionally well – which is important because we were navigating a project together from two very different time zones. He supported us and helped us find creative solutions to the problems we encountered together. I recommend working with him if you want to improve your project.”

Daniel Parker
Editor-in-chief
COPA90
Project for the release of their 2022 World Cup documentary on Argentina
(2024)

Realistic about budgetary implications

“It was an enriching collaboration, based on listening and sharing. We benefited from gradual support that took into account the realities of our organization. I'd like to add that Yvan is very realistic about the budgetary implications of the decisions made.”

Jean-Louis Gusiew
General manager
FC 3 Lacs (2022-24)

We can count on him to deliver above expectations

“Yvan is real swiss army knife. We've thrown him in the deep-end (!) and he has always managed to walk away with awesome results. He's truly appreciated by our team and our clients!”

Alexa Lavergne
Boombox Group
Multiple projects involving EA Sports FIFA
(2016-2022)