Strategic partner for football organizations
Strategy, with a feel for the game
Built by passion, driven by curiosity.
I’m Yvan. I’ve spent 15+ years working across digital, marketing and sport, with clubs, brands and businesses, local and global.
Worked with 40+ clients and 100+ projects
Samba Digital · CONCACAF · Major League Soccer · Boombox Group · Budweiser · hummel North America · EA Sports · UEFA · COPA90 · CF Montréal · Nike Football · Messan Studios · Union Lanaudière Sud
What they've said
"One of the most reliable and capable professionals I've worked with."
Emmanuel Barilley, Head of Data & Insights
Football is a feeling.
A cultural initiative celebrating the game beyond the game.
Selected Work
Building football stories.
From growing local soccer businesses to helping global brands bring their stories to life.
Business Development
Samba Digital
Data and strategy services helping global sports rights-holders grow their fanbases beyond their domestic markets through audience insights, digital strategies, and new growth opportunities.
40+
strategic reviews produced for global sports teams, leagues and federations
Digital Strategy
Union Lanaudière Sud
Digital services helping one of Quebec's largest soccer clubs strengthen its brand, engage its community, and connect with members through content creation, social media, and email marketing.
2.9M
annual organic impressions delivered
3x
more monthly engagements on Instagram
Content Production
Boombox Group
Content strategy and production services for Boombox Group, developing bespoke EA SPORTS content series for live international events, tailored to diverse football audiences.
125+
content features produced, involving competitors, hosts, talents and football icons
Campaign Support
Rip the Script
Campaign and event support for the local activation of Nike Football's "RIP THE SCRIPT" campaign, contributing to narrative development, PR, and community events during summer 2026, for Messan Studios.
200+
curated guests from Montreal’s soccer community
Get in touch
Have something in mind? Let's figure out what's next.
Whether you're working through a challenge, exploring an opportunity, or looking for a fresh perspective on your football story, I'd be happy to hear about it.