Sports Marketing Strategy, Backed by Data

Digital strategy and execution for sports rights-holders and brands who want to grow their audience, not just their follower count.

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Your data is there,
but your strategy isn't catching up.

Most sports organizations have the numbers. Few have the time or expertise to act on them.

The process

Audit Your Current Position

We look at what your data is actually telling you, audience behaviour, content performance, channel efficiency, and find the gaps.

Build the Strategy

You get a clear digital marketing plan tied to real metrics, no gut feeling, no generic advice built for a different sport or market.

Execute and Iterate

Strategy without execution is a document. I stay in to support production, content, and community, and adjust as the numbers move.

What you’re getting

Data that sparks action

Your analytics stop being a report and start being a roadmap.

Strategy built for your audience

Not a template. A plan shaped by your market, your sport, your goals.

Execution without the overhead

Senior expertise without a full-time hire, available when you need it, gone when you don't.

International perspective

Experience across 40+ sports organizations in multiple markets means you get context, not guesswork.

What our clients are saying

“I had the pleasure of working with him as part of my team, and I can confidently say he is one of the most reliable and capable professionals I've worked with.

He combines strong technical skills with exceptional accountability and a proactive mindset. He never waited to be told what to do—he took ownership, anticipated challenges, and consistently delivered high-quality results. No matter how complex the task or how tight the deadline, I knew I could count on him to get things done. Having him on the team gave me real peace of mind because I always knew he was on top of everything.

What sets him apart even further is his attitude. He embraces challenges, remains calm under pressure, and approaches every situation with professionalism and integrity. Beyond his technical abilities, he's an outstanding teammate—always positive, supportive, and willing to help others succeed. His collaborative spirit had a genuinely positive impact on the entire team.

I would wholeheartedly recommend him to any organization looking for someone who is highly skilled, dependable, and a pleasure to work with. Any team would be fortunate to have him.”

Emmanuel Barilley
Head of Data & Insights
Samba Digital
(2024 - 2026)

“My experience working with Yvan was excellent. The project had to be completed within a short timeframe, with approvals that were delayed, which could have complicated execution. Yvan and his team remained communicative and organized throughout the process, while also demonstrating flexibility in the face of unforeseen circumstances and requests from various stakeholders. Ultimately, the delivered work was high-quality and satisfied everyone.

We couldn't have dreamed of a better experience!”

Kuba Kryzostaniak
Brand Director
hummel North America
(2024-25)

“I loved working with Yvan. He communicates exceptionally well – which is important because we were navigating a project together from two very different time zones. He supported us and helped us find creative solutions to the problems we encountered together. I recommend working with him if you want to improve your project.”

Daniel Parker
Editor-in-chief
COPA90
(2024)

“It was an enriching collaboration, based on listening and sharing. We benefited from gradual support that took into account the realities of our organization. I'd like to add that Yvan is very realistic about the budgetary implications of the decisions made.”

Jean-Louis Gusiew
General manager
FC 3 Lacs (2022-24)

“Yvan is real swiss army knife. We've thrown him in the deep-end (!) and he has always managed to walk away with awesome results. When it comes to managing or producing creative projects, or simply interviewing his childhood heroes, we know we can count on him to deliver above expectations. He's truly appreciated by our team and our clients!”

Alexa Lavergne
Boombox Group
(2016-2022)