Consulting services · Montréal, Canada
Strategic partner for football organizations
Bringing together strategy, marketing and operations to help football brands navigate challenges, uncover opportunities and turn ideas into action.
Services
What we can help you with
From understanding where you are today to figuring out what comes next, I help football brands and organizations make better decisions, find the right opportunities and turn ideas into action. Whether you need a fresh perspective, a clear strategy or support getting things done, Collective Pace helps you move forward.
01
Performance Audit
A review of your business, brand and digital ecosystem to identify gaps, uncover opportunities and establish clear priorities.
Digital Presence Audit
Content Performance
Audience Insights
Competitive Analysis
Process Review
02
Digital Strategy
Developing practical strategies that connect your business goals with the right audiences, channels, resources and opportunities.
Business and marketing strategy
Brand positioning
Digital strategy
Content strategy
Audience development
Growth opportunities
03
Content Production
From developing the initial idea to coordinating production, creating content that tells your story and connects with the right audience.
Creative direction
Content creation
Social media content
Campaign development
Photography and video
Copywriting
Content planning
04
Operations
Helping organizations turn plans into action by improving how projects, people and resources come together.
Project management
Process development
Marketing operations
Team and partner coordination
Implementation support:
Selected Work
Building football stories.
From growing local soccer businesses to helping global brands bring their stories to life.
Performance Audit & Strategy
Samba Digital
Data and strategy services helping global sports rights-holders grow their fanbases beyond their domestic markets through audience insights, digital strategies, and new growth opportunities.
40+
strategic reviews produced for global sports teams, leagues and federations
Digital Strategy, Content Production & Operations
Union Lanaudière Sud
Digital services helping one of Quebec's largest soccer clubs strengthen its brand, engage its community, and connect with members through content creation, social media, and email marketing.
2.9M
annual organic impressions delivered
3x
more monthly engagements on Instagram
Content Production
Boombox Group
Content strategy and production services for Boombox Group, developing bespoke EA SPORTS content series for live international events, tailored to diverse football audiences.
125+
content features produced, involving competitors, hosts, talents and football icons
Operations
Rip the Script
Campaign and event support for the local activation of Nike Football's "RIP THE SCRIPT" campaign, contributing to narrative development, PR, and community events during summer 2026, for Messan Studios.
200+
curated guests from Montreal’s soccer community
About
Hello, I'm Yvan. I've spent 15+ years working across digital, marketing and sport.
I've worked with sports properties, clubs, brands and businesses, both local and global. I enjoy (weird, right?) making sense of complex challenges, finding the opportunity and helping good ideas get off the ground.
Collective Pace is where I get to mix my experience, curiosity and passion for this game we all love.
CLIENT TESTIMONIALS
Better together.
“I had the pleasure of working with Yvan as part of my team, and I can confidently say he is one of the most reliable and capable professionals I've worked with. I would wholeheartedly recommend him to any organization looking for someone who is highly skilled, dependable, and a pleasure to work with. Any team would be fortunate to have him.“
Emmanuel Barilley
Head of Data & Insights
Samba Digital
"Our experience working with Yvan has been very positive. Over the past few years, he has supported us with professionalism, creativity and attention to detail in developing our communications and digital presence. He has helped strengthen our club's image, improve the quality of our content and increase our visibility among our members, partners and the broader community."
Kevin Duarte
General Manager
CS Union Lanaudière Sud
“Yvan and his team remained communicative and organized throughout the process, while also demonstrating flexibility in the face of unforeseen circumstances and requests from various stakeholders. Ultimately, the delivered work was high-quality and satisfied everyone. We couldn't have dreamed of a better experience!“
Kuba Kryzostaniak
Brand Director
hummel North America
"Yvan is a real swiss army knife when it comes to anything football. We've thrown him in the deep-end (!) and he has always managed to walk away with awesome results. When it comes to managing or producing creative projects, or simply interviewing his childhood heroes, we know we can count on him to deliver above expectations."
Alexa Lavergne
Boombox Group
"I loved working with Yvan. He communicates exceptionally well – which is important because we were navigating a project together from two very different time zones. He supported us and helped us find creative solutions to the problems we encountered together. I recommend working with him if you want to improve your project."
Daniel Parker
Editor-in-chief
COPA90
Get in touch
Have something in mind? Let's figure out what's next.
Whether you're working through a challenge, exploring an opportunity, or looking for a fresh perspective on your football story, I'd be happy to hear about it.